Have you been thinking of taking your hobby to market? Here are a few things for you to consider to see if you are ready.
- You have a product to sell and you have had sales and interest from family, friends or others.
- You have worked out your sale price and worked out if its viable to make and sell.
- You have also considered how much time it takes to make your product and if you have bigger plans to wholesale later on.
- You have business name and you have checked that it’s available as well as the domain name for future use.
- You have created a brand concept name, logo, colours… can be simple as a name.
- You have done market research and checked out the competition and you have determined where you sit in the market and if you are unique.
- You can produce enough stock to sell and make a market viable.
- You have taken a few good quality photos to promote your presence leading up to the event.
- You have considered all the costs associated with going to markets eg product cost, stall cost, insurance, props, signage, labelling, permits, packaging, racks, marquee etc
- You have created an email address for your business and a basic Facebook business page so customers can contact you after the event.
- You have visited the market event before applying to see if its the right fit for your product. How many other people with similar products, what type of customers attend, how many people attend, are they there to shop or a free day out?
If you have answered Yes to most of these then you sound like you are ready. 🙂
Blog written by Justine Barsley who is is the Founder and Creative Director of Perth Upmarket. She also helps creative small businesses grow through her education and mentoring business Growth Quarters. Check out our 12 week- Taking your hobby to market online course.